Jennifer Postlethwaite



Beginning a new design project can be intimidating. Here are some answers to typical questions, to prepare you before our initial meeting, or to soak in some extra knowledge.

I want a new logo! What do you need from me?
Clients typically arrive with nothing more than a name and a vision. Every logo project begins with a phone call or face-to-face meeting, at client’s discretion. From there, I craft original concepts to create a unique, memorable symbol that adds value and makes you stand out in the market. It’s always helpful, but not required, to know where your taste for design lies. I’ve had clients draw up ideas, email examples, or create Pinterest boards for inspiration.

What is the logo development process?
Every logo development consists of a set amount of upfront concepts and revisions as agreed upon in a price and product package. Typically within the first two rounds a final direction is chosen and with a couple rounds of refinements we tighten it to perfection. If the logo development exceeds five rounds, there may be an extra charge. In the end you'll receive final files for print and web.

If the logo designed for you is needed in a different size or format, you can reach out to at any time and we'll always reformat it for you free of charge.

Do you provide printing services?
I have wonderful working relationships with multiple vendors and the majority of project estimates will include print costs along with my print management services. However, rare circumstances may arise where you have a specific need and may need to seek out your own resources. Any RIPE artwork generated will always entitle clients to print management support.

Do you design websites?
This isn’t a simple yes or no, it really depends on the specific project. Yes, I can, however I’m not seeking web work currently and it’s not one of my many specialties. Don’t hesitate to ask, as with all potential opportunities, if the timing and/or project and/or personalities don’t line up I would politely decline.